UX writers use this to generate on-brand, consistent loading lines that fit strict space constraints across components. Product designers rely on it when refining states in Figma and want options that won’t accidentally promise speed or progress. Front-end engineers benefit when they need quick default copy for spinners, skeleton screens, or route transitions and don’t want to bikeshed wording in code review. Product managers use it to reduce ambiguity during QA by standardizing the expected “in progress” language.

SaaS products get a lot of mileage because dashboards often load data plus scripts, and the wrong message makes the app feel unreliable during navigation. E-commerce brands use it on checkout, cart updates, and account pages where brief, calm status text can reduce abandonment when pages are initializing. Fintech and banking teams lean on neutral wording that avoids timing promises and stays reassuring during authentication, transfers, or secure-area loads. Media and content platforms benefit when heavy pages load modules asynchronously and need a short line that doesn’t sound like a technical error.

A typical prompt like “Write me a loading message for my website” fails because it: lacks platform and UI placement context, so the length and tone come out wrong; provides no constraint like 2–6 words, which leads to bloated sentences; ignores brand voice and tone, so the message clashes with the rest of the interface; produces timing-adjacent language (“This will only take a second”) instead of safe, neutral status text; and misses the key requirement that it must work as a standalone line without extra explanation.

Yes. The fastest way is to set PLATFORM (web, mobile, kiosk), BRAND_VOICE (minimal, playful, formal), and TONE (calm, neutral, energetic) so the variants match your product’s style. If you’re working on a developer-facing interface, switch ALLOW_TECHNICAL_LANGUAGE to “yes”; otherwise keep it “no” for plain language. Then use NUMBER_OF_VARIANTS to control how many options you want in one pass, and add specifics in CONTEXT (for example, “appears under the ‘Save changes’ button after click”). A strong follow-up is: “Based on option 4, generate 6 more that are even shorter and avoid the words ‘loading’ and ‘please’.”

The biggest mistake is leaving CONTEXT too vague — instead of “app is loading,” try “route transition after user opens Reports tab; message appears in top-right toast.” Another common error is setting BRAND_VOICE to something generic like “nice”; use a real direction such as “Minimal, direct, no filler words.” People also mismatch TONE and the moment: “energetic” during login/auth can feel careless, while “calm” usually reads better for secure or critical screens. Finally, NUMBER_OF_VARIANTS is often set too low; 3 options rarely cover enough range, but 8–12 is a practical review set.

This prompt isn’t ideal for teams that need a full loading-screen concept with visuals, progress indicators, and interaction specs, because it focuses strictly on the one-line message. It’s also a poor fit if you’re actually handling errors or troubleshooting states; you will want dedicated error microcopy instead of an in-progress line. And if you’re not sure what the user is doing when the message appears, you may get “safe” but bland options. In that case, first map the UI state and intent, then come back with clearer CONTEXT.