In n8n, add an Instagram node (or a Meta/Graph API-based workflow) and create credentials when prompted. You’ll sign in to the Instagram account that’s connected to a Meta Business portfolio, then grant permissions for the actions you want (like reading messages or monitoring mentions). If a workflow uses webhooks, you will also paste the callback URL into the Meta developer settings. Once connected, run a test event and confirm n8n receives data.

A lot, as long as it matches what the API allows. Common automations include logging new comments or DMs to Google Sheets, alerting your team in Slack when a high-intent message arrives, and tagging or routing requests based on keywords. You can also generate draft replies with OpenAI, then send them for approval. For reporting, many workflows pull metrics on a schedule and email a simple digest to stakeholders.

Yes—you’ll need access to an Instagram account to connect and run Instagram workflows in n8n. Some automations also require that the account is a professional account and linked to Meta Business tools.

The biggest limitation is permissions. Some actions only work for professional accounts that are connected through Meta, and certain data is restricted or delayed depending on Instagram’s API rules. DMs, comments, and insights can require different permissions, so one workflow might connect fine while another needs extra setup. Also, automation is not the same as auto-spam: rate limits apply, and you should keep human review for sensitive replies. If you’re unsure, start with logging and notifications first.