SEO Managers use this to turn “we should improve keyword targeting” into a clear list of page-level actions and priorities. Content Strategists rely on the keyword gap and intent notes to decide what to update, consolidate, or create next. Marketing Operations Leads like the measurable success metrics because they can build reporting around them quickly. SEO Consultants use it to deliver a decisive audit narrative even when they can’t crawl the whole site in the first call.

SaaS companies get value because keyword intent alignment (informational vs “demo” intent) often determines pipeline quality, not just traffic volume. The action plan helps prioritize which solution pages need tighter mapping and which blog posts should support them. E-commerce brands benefit when category pages and product pages compete for the same terms, or when filters create thin pages that dilute topical authority; the SWOT format makes those risks easy to communicate. Local service businesses can use it to spot missing “service + location” coverage and on-page signals (titles, H1s, internal anchors) that decide map pack visibility. Agencies use it to standardize audits across clients so recommendations are consistent, measurable, and faster to produce.

A typical prompt like “Write me a SEO audit for my website” fails because it: lacks page-type specificity (homepage vs service pages vs blog posts), provides no keyword-to-page mapping logic, ignores search intent mismatch and cannibalization patterns, produces generic “improve content and backlinks” advice instead of prioritized tasks with locations, and misses verification steps when assumptions are necessary. You end up with an essay, not an implementation plan. This prompt is stricter about structure, keyword scrutiny, and measurable next steps, which is why the output is more usable.

Yes, even though the prompt has no built-in variables, you can customize it by adding your constraints right above the URL. Include your target country/language, your core conversions (purchase, demo, booked call), and 5–10 priority keywords or categories you care about. You can also paste a short list of key URLs (homepage, top category/service pages, and 3–5 blog posts) to force more accurate mapping. Follow-up prompt: “Using the SWOT you created, build a keyword-to-URL map with a primary keyword, secondary keywords, and the intended search intent for each page.”

The biggest mistake is leaving [WEBSITE_URL] without any business context—instead of only “example.com,” add “B2B IT support in Austin; main goal is booked consultations.” Another common error is not specifying your conversion goal, so recommendations optimize for traffic rather than revenue; good: “optimize for demo requests,” bad: “get more visitors.” People also forget to provide a few key pages, which can make keyword mapping too abstract; good: “/services/it-support, /services/cybersecurity, /blog/…,” bad: “we have service pages.” Finally, teams skip the verification step for assumptions; you should explicitly ask: “What would you check in Search Console to confirm this?”

This prompt isn’t ideal for teams that need a fully crawl-based technical audit with exact status codes, Core Web Vitals field data, and a complete URL inventory. It’s also a poor fit if you’re unwilling to validate assumptions with Search Console, analytics, or a quick manual review, because the prompt is honest about what it can’t see. If you only want a one-page generic checklist, you’re better off using a lightweight SEO checklist instead and saving this for real prioritization work.