uProc + Amazon SES: send leads the right language
You finally get a new lead, you follow up fast… and the first thing they see is the wrong language. It feels small, but it’s a momentum killer (and honestly, a little awkward).
This uProc SES automation hits marketing managers who run inbound campaigns, but founders doing their own sales and agency leads handling client leads deal with it too. The outcome is simple: every lead gets a follow-up in Spanish or English automatically, based on their location.
Below, you’ll see how the workflow decides the language, sends the right email via Amazon SES, and how you can adapt it to your lead source.
How This Automation Works
The full n8n workflow, from trigger to final output:
n8n Workflow Template: uProc + Amazon SES: send leads the right language
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n1["<div style='background:#f5f5f5;padding:10px;border-radius:8px;display:inline-block;border:1px solid #e0e0e0'><img src='https://flowpast.com/wp-content/uploads/n8n-workflow-icons/uproc.png' width='40' height='40' /></div><br/>Get Location By IP"]
n2@{ icon: "mdi:swap-horizontal", form: "rounded", label: "User in Spain?", pos: "b", h: 48 }
n3@{ icon: "mdi:code-braces", form: "rounded", label: "Create IP and Email Item", pos: "b", h: 48 }
n4@{ icon: "mdi:cog", form: "rounded", label: "Send English Email", pos: "b", h: 48 }
n5@{ icon: "mdi:cog", form: "rounded", label: "Send Spanish Email", pos: "b", h: 48 }
n2 --> n5
n2 --> n4
n1 --> n2
n0 --> n3
n3 --> n1
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The Problem: Leads Get the Wrong Language (and You Pay for It)
When leads come in from multiple channels, you rarely know where they’re from at the moment you need to reply. So you guess. Or you default to English. Or you manually check an IP lookup site, then copy the country code somewhere, then decide which email template to use. It sounds manageable until you have a busy day and you’re doing this 20 times. Mistakes slip in, follow-ups get delayed, and the first touch feels generic instead of personal.
The friction compounds. Here’s where it breaks down in real teams.
- You waste about 5 minutes per lead doing “quick” location checks and choosing a template.
- One wrong-language email can tank replies because it signals “mass blast,” even when it wasn’t.
- Manual routing means follow-ups happen later, and “later” is when leads go cold.
- As volume grows, the process turns into a fragile human system nobody wants to own.
The Solution: Enrich by IP, Then Send the Right Email Automatically
This workflow takes a lead record that includes an IP address and an email, enriches it with geo data using uProc’s “Location By IP address” tool, then sends a follow-up in the right language through Amazon SES. After uProc returns the country code, n8n checks a simple rule: if the visitor appears to be from Spain (ES), send the Spanish email. If not, send the English version. The result is a clean, consistent first touch that matches the lead’s context without you doing any lookups, copying fields, or juggling templates.
The workflow starts with a lead object (IP + email). uProc turns that IP into location data, the If condition decides Spanish vs. English, and Amazon SES sends the matching message immediately. No extra tools, no manual sorting, no “oops, wrong template” follow-up.
What You Get: Automation vs. Results
| What This Workflow Automates | Results You’ll Get |
|---|---|
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Example: What This Looks Like
Say you get 20 inbound leads in a day. If you spend roughly 5 minutes per lead checking location and choosing the right template, that’s about 100 minutes of fiddly work. With this workflow, you drop in the lead (IP + email), uProc enriches it, and Amazon SES sends the right-language email automatically. Your “work” becomes a quick submission and a quick glance at delivery logs, which is closer to 10 minutes total.
What You’ll Need
- n8n instance (try n8n Cloud free)
- Self-hosting option if you prefer (Hostinger works well)
- uProc for IP-to-location enrichment.
- Amazon SES to send transactional follow-up emails.
- uProc API key (get it from the uProc Integration section).
Skill level: Beginner. You will connect credentials and tweak the email text, but you won’t write code.
Don’t want to set this up yourself? Talk to an automation expert (free 15-minute consultation).
How It Works
A lead record kicks things off. In the sample workflow it starts manually, but in practice you’ll swap the input for your real lead source (form, CRM, a webhook, or a spreadsheet row).
The IP gets enriched with location data. n8n sends the IP address to uProc’s Location By IP tool and receives a country code back, which becomes the decision point for language.
Language routing happens instantly. The If condition checks for Spain (ES). If it matches, the Spanish Amazon SES email node runs. Otherwise, the English email node runs.
The email is sent via Amazon SES. You end with a delivered message that fits the lead’s context, plus a clear execution record in n8n so you can troubleshoot fast if something fails.
You can easily modify the country logic to support more regions or more languages based on your needs. See the full implementation guide below for customization options.
Step-by-Step Implementation Guide
Step 1: Configure the Manual Trigger
This workflow starts manually so you can test the IP-to-location routing before automating it further.
- Add the Manual Execution Start node as your trigger.
- Keep default settings since Manual Execution Start does not require configuration.
- Optionally keep Flowpast Branding as a reference note for documentation.
Step 2: Connect UProc API for Geo Lookup
Configure the IP geolocation lookup so the workflow can determine the country code from the IP.
- Add the Fetch Geo by IP node after Compose IP Email Record.
- Set IP to
={{$node["Compose IP Email Record"].json["ip"]}}. - Set Tool to
getLocationByIpand Group togeographic. - Credential Required: Connect your uprocApi credentials.
Step 3: Set Up IP and Location Processing
Create the IP/email record, then evaluate if the IP location is in Spain.
- In Compose IP Email Record, set Function Code to
item.ip = "0.0.0.0"; item.email = "[YOUR_EMAIL]"; return item;. - Connect Manual Execution Start → Compose IP Email Record → Fetch Geo by IP to follow the execution flow.
- In Check Spain Location, set Value 1 to
={{$node["Fetch Geo by IP"].json["message"]["country_code"]}}and Value 2 toES.
[YOUR_EMAIL] with a valid address in Compose IP Email Record and the email nodes; otherwise email delivery will fail.Step 4: Configure Email Outputs
Send localized emails based on whether the IP resolves to Spain.
- Connect the true output of Check Spain Location to Dispatch Spanish Email and the false output to Dispatch English Email.
- In Dispatch Spanish Email, set Subject to
Bienvenido a bordoand Body toHola, ¡Gracias por registrarte!. - Set From Email to
[YOUR_EMAIL]and To Addresses to={{$node["Compose IP Email Record"].json["email"]}}in Dispatch Spanish Email. - In Dispatch English Email, set Subject to
Welcome aboardand Body toHi, Thank you for your signup!. - Set From Email to
[YOUR_EMAIL]and To Addresses to={{$node["Compose IP Email Record"].json["email"]}}in Dispatch English Email. - Credential Required: Connect your aws credentials in both Dispatch Spanish Email and Dispatch English Email.
Step 5: Test and Activate Your Workflow
Run a manual test to confirm the routing logic and email delivery, then activate for ongoing use.
- Click Execute Workflow from Manual Execution Start to run a test.
- Verify Fetch Geo by IP returns a country code and Check Spain Location routes to the correct email node.
- Confirm the email arrives from either Dispatch Spanish Email or Dispatch English Email.
- Toggle the workflow to Active when you’re ready for production use.
Common Gotchas
- uProc credentials can expire or need specific permissions. If things break, check the uProc Integration section in your account first, then re-paste the Email and API Key into n8n.
- If you’re using Wait nodes or external rendering, processing times vary. Bump up the wait duration if downstream nodes fail on empty responses.
- Amazon SES can “fail” even when your workflow is fine because the domain or sender isn’t verified, or the account is still in sandbox mode. Check SES identities and sending limits before you blame n8n.
Frequently Asked Questions
About 30 minutes if uProc and SES are already set up.
No. You’ll mostly paste credentials and edit the email content. The only “logic” is a simple country check.
Yes. n8n has a free self-hosted option and a free trial on n8n Cloud. Cloud plans start at $20/month for higher volume. You’ll also need to factor in uProc and Amazon SES usage costs (usually low for simple lookups and transactional emails).
Two options: n8n Cloud (managed, easiest setup) or self-hosting on a VPS. For self-hosting, Hostinger VPS is affordable and handles n8n well. Self-hosting gives you unlimited executions but requires basic server management.
Yes, but you’ll add another condition and another email path. The “Check Spain Location” logic can be expanded to check multiple country codes, then route to additional Amazon SES nodes for French, German, or whatever you need. Many teams also swap the hard-coded email text for templates stored in Google Sheets, so marketing can update copy without touching n8n.
Usually it’s expired or incorrect uProc credentials in n8n. Grab the Email + API Key again from the uProc Integration section, update the uProc node, and run a test with a known IP. If it still fails, check if your uProc plan allows the Location By IP tool and confirm you are not hitting request limits during batch imports.
A lot—this workflow is lightweight.
Often, yes. n8n makes this kind of branching logic straightforward, and you’re not paying extra just to add conditions and paths. Self-hosting also matters if you want unlimited executions and more control over how you store and handle lead data. Zapier or Make can still be fine for very simple “send one email” automations, especially if your team refuses to manage any infrastructure. If you’re unsure, Talk to an automation expert and map it to your volume and tools first.
Personalization should feel automatic, because it can be. Set this up once, and every new lead gets a first message that sounds like you actually meant to send it.
Need Help Setting This Up?
Our automation experts can build and customize this workflow for your specific needs. Free 15-minute consultation—no commitment required.
